Distributed free to more than 1,000 tennis organizations, resorts, clubs, parks, shops, academies, and schools
Subscribers nationwide, Canada, and Europe
Published six times per year
Over 50,000 Readers Monthly
Based on Tennis Industry Association and United States Tennis Association data, Florida Tennis reaches an upscale, affluent, and educated market that is
expanding in one of the fastest growing states in America. Here are some specific details of readers:
Play tennis an average of 12 times per month.
A strong junior group (23%) is supported by active tennis school programs, camps, and academies.
There is an enthusiastic senior group (21%) who play regularly.
The majority of players are in the 35-50 range (50%), with an average age of 42.
Annual household incomes: 60% over $132,000, 22% over $200,000, 16.5% $75,000 to $100,000, 14.1% $50,000 to $75,000.
54% are male and 46% are female.
More than 70% buy and maintain tennis gear regularly (within three to four months on average).
90% hold college degrees or higher, and 33% are professionals.
More than 50% play at private clubs, 40% at public facilities.